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Branding

Brand Archetypes in the Age of AI: Finding Your Soul in the Machine

December 5, 2025 Clair Norris

For decades, brand archetypes have been our north star. They're the timeless, universal characters—the Hero, the Sage, the Jester—that give a brand its personality and soul. They help us connect on a gut level. But here's the deal: we're now...

5 min read

Branding

Sensory Branding for Digital Experiences: The Art of Feeling Through a Screen

December 4, 2025 Clair Norris

Think about your favorite brand for a second. The one you love. Chances are, you don't just think about them—you feel something. Maybe it's the satisfying click of their app, the distinct color palette that instantly calms you, or even...

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Branding

Branding for the Metaverse and Virtual Goods: Your Next Frontier

November 25, 2025 Clair Norris

Let's be honest. The marketing playbook we've all used for decades? It's getting a serious, and frankly, necessary, update. The rules are being rewritten not on a new social media platform, but in entirely new digital dimensions. We're talking about...

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Branding

Branding for the Circular Economy: It’s More Than Just a Green Logo

November 24, 2025 Clair Norris

Let's be honest. For years, sustainability felt like a side project. A "green" line of products. A charity initiative. A line in the annual report. But that model is, well, breaking. Just like the old "take-make-waste" system it often props...

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Branding

Neuroaesthetic Principles in Brand Design: The Science of Why We Fall in Love with Logos

November 14, 2025 Clair Norris

Ever find yourself inexplicably drawn to a brand? You see its logo, its colors, its website... and something just clicks. It feels right. Comfortable. Maybe even beautiful. Well, that feeling isn't random magic. It's neuroscience. Specifically, it's a field called...

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Branding

Branding for the Creator Economy: It’s More Than a Cool Logo

November 13, 2025 Clair Norris

Let's be honest. The creator economy is loud. Scrolling through any platform can feel like walking through a bustling, neon-lit market where everyone is shouting for your attention. In that chaos, how do you get seen? How do you get...

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Trade Show

Gamification Techniques for Trade Show Booths: Turn Browsers into Engaged Fans

December 1, 2025 Clair Norris

The trade show floor is a sensory blitz. A sea of nearly identical booths, a cacophony of sales pitches, and attendees with glazed-over eyes, mentally calculating the fastest route to the free coffee. Standing out in this environment is, frankly,...

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Trade Show

Cultural Considerations in International Trade Shows: The Unspoken Rules of Global Business

November 30, 2025 Clair Norris

The plane touches down. You're in a new country, jet-lagged but excited, ready to conquer the international trade show. Your booth is pristine, your product is world-class, and your pitch is perfect. But then... something feels off. A handshake lasts...

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Trade Show

Interactive Technology for Post-Pandemic Trade Show Engagement

November 21, 2025 Clair Norris

The trade show floor used to be a symphony of handshakes, paper brochures, and crowded aisles. Then, well, everything went quiet. As the world reopens, we're realizing we can't just flip a switch and go back to 2019. The old...

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Trade Show

Trade Show Lead Nurturing Automation: Your Post-Event Game-Changer

November 20, 2025 Clair Norris

You're back from the trade show. Your feet hurt, your voice is a little hoarse, and your suitcase is full of swag. But the real treasure? That hefty stack of leads—digital and otherwise—sitting in your CRM. Now what? Honestly, this...

5 min read

Trade Show

Sustainable Trade Show Booth Design: Building a Greener Presence

November 10, 2025 Clair Norris

Let's be honest. The trade show floor can be a monument to excess. Think about it: vast, temporary structures, shipped across the country, used for a few days, and then... what? All too often, they end up in a dumpster....

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